About Beneli

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About Beneli

In 1991, the Eliason family founded Rotakett, where the backbone was production of high quality, technologically advanced labels, and customers in the beverage and chemical engineering industry drove the development and improvement of solutions forward. With a strong expertise in printing technology and with a modern machinery, solutions were found to create attractive labels.

Customers eventually began to demand tailored technical solutions in areas such as industry, pharmaceuticals and RFID and in 2005, the technology company AdhTech was started by the Eliason family.

To be able to provide the best possible service and to ease the cooperation, Rotakett and AdhTech joined forces and moved into brand new common, purpose-built facilities in the summer of 2013. An inspiring environment was created to provide the best conditions for further development and create new, exciting opportunities. At the same time, the company invested in new, modern production equipment.

Sharing premises gavew us great synergies and created excellent conditions to be a good partner to our customers and a safe workplace for our employees. As a natural progression to our cooperation, Rotakett and Adhtech merged into a single company and changed name to Beneli AB January 1, 2014.

Beneli AB is owned and controlled by the Eliason family, and high-quality, technologically advanced labels are still the backbone, and in combination with tailor-made technical smart solutions, the company Beneli AB moves forward to new exciting goals. Values such as customer focus and job satisfaction are highly valued to meet individual customer needs in the best possible way. We can always find solutions to create labels that sell!